Just Said It

I spent two days last week in Nigel Edelshain's (www.sales2.com) sales 2.0 bootcamp. I have read a lot of information on the concept of Sales 2.0 and went into the session thinking we would spend our time perfecting a strategy around LinkedIn, blogging, and tweeting, but came away with much more. It would have been easy to get caught up in the technology, but Nigel did a great job of keeping everything grounded in the real sales process and guiding the group in how to use Web 2.0 to drive new business within the traditional sales process.

Just as important in the session was the interaction with the other group members. It was a great session and I highly recommend the program to anyone interested in improving sales and marketing efficiency.

Sales 2.0 is here to stay and the rewards will go to those companies who take advantage of it early.